Lots of people are familiar with Noah’s videos and persona, but his YouTube channel is my favorite new subscribe. I get excited when I get the notification that he posted a new video. You should watch it too.
One video that resonated is this one: https://youtu.be/MRNlOLNIEUA?si=yAvd4d1rky-KRgmj
I’ve been thinking about this recently as I looked through old negatives from 10 years ago, and I got that rush of nostalgia. The photos all seemed so good and so lovely, but I had stopped shooting film because I didn’t think they were at the time.
The only thing that changed since was time, and my own relationship to those photos.
I’ve been seeing “on this day” features for just as long, and they do give you a dopamine hit, but it just isn’t as deep or strong or personal of a connection. Maybe it’s because the film photos were so much more selective in what they captured, and subsequently, what they resurfaced 10 years later for me. Like a highlight reel.
This reminds me of another concept I picked up from Noah on a podcast he did: the Effort heuristic. Things feel like they’re worth more if they took more effort to create. https://en.m.wikipedia.org/wiki/Effort_heuristic
There’s something to that
Majd Taby 